CAMPAIGN ADVANTAGE presents Winning Campaigns Online: Strategies for Candidates and Causes (Second Ed.). Published in 2002 by political pros Emilienne Ireland and Phil Nash, this book can help you if you are either a candidate for office or are helping a candidate to run for office. The authors know what they're writing about
because they've been responsible for award-winning campaign web sites and Internet fundraising for a broad array of state
and federal candidates (and causes) across the political spectrum, from Dick Gephardt's campaign sites to John McCain's national campaign for gun safety. Frankly, even an Internet novice could follow the easily understandable road map in this book to create an effective web presence for a campaign. The book covers everything from using the site to convey your message (or a negative message), recruiting volunteers, online fundraising, database solutions, budget considerations, GOTV activities, e-newsletters, site maintenance, blunders to avoid, and lots more. Just $24.95 (+ S&H). Click the above link to learn more or order your copy. Address: 4701 Sangamore Road, Suite 220 North, Bethesda, MD 20816. Telephone: 301.263.9302.
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